1 min read

Consistency is King

How will you prove to people you are serious about your mission? To help them accompany you on the journey and trust you are serious?

People want consistency, not authenticity.

For example, if you started a podcast and are reaching out for guests to interview - assuming you have not yet accumulated millions of weekly downloads, why would someone want to come on your show?

What if you shared your list of episodes and website with the potential guest?

So they can see that you have consistently shipped weekly episodes on a schedule for 12+ months, alongside long-form articles on your niche and any associated projects you have started. What message will that send?

The message of consistency, grit, determination and passion.

Now that we have been presented with new evidence, I will re-frame my previous question:

Why wouldn’t someone want to come on your show?